The purpose of this chapter is not to discourage non-programmers from taking up digital marketing as a career. My purpose of writing this chapter is to enable you to understand, how digital marketing starts even before actual website development. Continue reading “Importance of programming in Digital Marketing”
In a website, blogs are meant to provide information about a topic related to the service/product offered by the company. It is the best source of content for a website. It is also the best way to include keywords in the content. The blogs are used for a variety of purposes.
How to get better ranking and be visible to the potential customer is the main aim when a business decides to invest in digital marketing. So there are some prerequisites that are needed to rank. Here is the list of factors that are responsible for getting Google’s juice.
Link building is the process of making more number of inbound links to your website. When Google spider crawls through your web page, it looks for the number of inbound links to your website. Thus it can be said that more is the number of inbound links to your website the better is the chances to score.
Continue reading “Link Building-An Essential For Digital Marketing”
The chapter name in itself is a million dollar question. Recently Digital Marketing is talk of the town. But the moment businesses are done building the website, what is it that needs to be done next?
To understand the chapters in a better way here is a list of some of the jargon that are commonly used. Once you come across any word related to digital marketing you can refer to this chapter.
Search Engine Optimization alternatively known as SEO is an indistinguishable part of website design. Let us say, for a company to mark its online presence it needs to build a website. However without SEO, even though it will be present online, it will be lost in the jungle of similar websites.
SEO Engineer 